University of Tennessee at Chattanooga
Gary W. Rollins College of Business
We were asked to create a distinctive and enduring brand for the newly re-named Rollins College of Business at the University of Tennessee at Chattanooga. We did it in a way that reflected the findings from our brand audit and subsequent strategic direction; depicting the college’s exciting new direction and its quintessentially Chattanooga attitude: Distinctive, earnest, welcoming.
~real world work~
Manifesto
Social
Agency: Rocket Camp | CD: Christy McCreery | Writer: Stephen Litner, Dan Azneer